Our social media presence
This privacy policy applies to the following social media presences
Data processing by social networks
We maintain publicly accessible profiles on social networks. You can find the specific social networks we use below.
Social networks like Facebook, X, etc. can usually analyze your user behavior comprehensively when you visit their website or a website with integrated social media content (e.g., like buttons or advertising banners). Visiting our social media presences triggers numerous data protection-relevant processing operations. In detail:
If you are logged into your social media account and visit our social media presence, the operator of the social media portal can link this visit to your user account. However, your personal data may also be collected if you are not logged in or do not have an account with the respective social media portal. In this case, this data collection occurs, for example, through cookies that are stored on your end device or by recording your IP address.
With the help of the data collected in this way, social media portal operators can create user profiles that store your preferences and interests. This allows interest-based advertising to be displayed to you both within and outside of the respective social media presence. If you have an account with the respective social network, interest-based advertising can be displayed on all devices on which you are logged in or have been logged in.
Please also note that we cannot fully trace all processing activities on social media portals. Depending on the provider, further processing operations may therefore be carried out by the operators of the social media portals. Please refer to the terms of use and data protection regulations of the respective social media portals for details.
Legal basis
Our social media presence is intended to ensure the broadest possible presence on the internet. This constitutes a legitimate interest within the meaning of Art. 6(1)(f) GDPR. The analysis processes initiated by the social networks may be based on different legal grounds, which must be stated by the operators of the social networks (e.g., consent within the meaning of Art. 6(1)(a) GDPR).
Responsible party and assertion of rights
When you visit one of our social media presences (e.g., Facebook), we are jointly responsible for the data processing operations triggered by this visit with the operator of the social media platform. You can generally assert your rights (access, rectification, erasure, restriction of processing, data portability, and complaint) both towards us and towards the operator of the respective social media portal (e.g., towards Facebook).
Please note that despite our shared responsibility with the social media portal operators, we do not have full control over the data processing operations of the social media portals. Our capabilities are largely determined by the corporate policy of the respective provider.
Storage duration
The data we collect directly from you through our social media presence will be deleted from our systems as soon as you request deletion, revoke your consent to storage, or the purpose for data storage ceases to apply. Stored cookies will remain on your device until you delete them. Mandatory legal provisions – in particular retention periods – remain unaffected.
We have no influence over how long your data is stored by the social network operators for their own purposes. For details on this, please consult the social network operators directly (e.g., in their privacy policy, see below).
Your Rights
You have the right at any time to request free access to the origin, recipients, and purpose of your stored personal data. You also have the right to object, to data portability, and to lodge a complaint with the competent supervisory authority. Furthermore, you can request the correction, blocking, deletion, and under certain circumstances, the restriction of the processing of your personal data.
Social Networks in Detail
We have a profile on Instagram. The provider of this service is Meta Platforms Ireland Limited, Merrion Road, Dublin 4, D04 X2K5, Ireland.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.facebook.com/legal/EU_data_transfer_addendum and https://de-de.facebook.com/help/566994660333381.
For details on how they handle your personal data, please refer to Instagram's Privacy Policy: https://privacycenter.instagram.com/policy/.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/4452
We have a profile on LinkedIn. The provider is LinkedIn Ireland Unlimited Company, Wilton Plaza, Wilton Place, Dublin 2, Ireland. LinkedIn uses advertising cookies.
If you wish to opt out of LinkedIn advertising cookies, please use the following link: https://www.linkedin.com/psettings/guest-controls/retargeting-opt-out.
Data transfer to the USA is based on the standard contractual clauses of the EU Commission. You can find details here: https://www.linkedin.com/legal/l/dpa and https://www.linkedin.com/legal/l/eu-sccs.
For details on how they handle your personal data, please refer to LinkedIn's privacy policy. https://www.linkedin.com/legal/privacy-policy.
The company is certified in accordance with the "EU-US Data Privacy Framework" (DPF). The DPF is an agreement between the European Union and the USA that is intended to ensure compliance with European data protection standards for data processing in the USA. Every company certified under the DPF undertakes to comply with these data protection standards. Further information on this can be obtained from the provider at the following link: https://www.dataprivacyframework.gov/participant/5448